Market Insights

The Maxims Blog

Expert perspectives on industrial marketing, distribution strategy, and brand building across India.

5 B2B Marketing Trends Reshaping Industrial Sales in India

How procurement has gone digital — and what manufacturers must do before the window closes on first-mover advantage.

Step-by-step playbook for manufacturers looking to break into the Indian consumer market — from pricing to placement.

The decision framework that successful manufacturers use when evaluating strategic growth partners.

B2B buyers spend 70% of their journey online before ever speaking to a salesperson. Here's what that means for you.

7 data points every smart manufacturer validates before entering a new geography or product category.

Industrial brands underestimate brand equity. Here's why it matters and how to build it without a consumer-brand budget.

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